The wrong SEO strategy can permanently relegate your company website to the 2nd page of Google. That’s where they hide the dead bodies, or worse you could get your site put on the Google Naughty list ensuring that it will never rank again. However, the right SEO strategy can send thousands of quality customers to your site through organic search results.
By not optimizing your site for the search engines you’re missing out on untold numbers of potential customers and profits. The Big League Search strategy focuses on our 5 Pillars of SEO (Keyword Research On-Page SEO, Offsite SEO, On-Site Users Engagement and Online Brand Awareness).
Understanding what your customers are searching for is the first step to understanding what terms you should be targeting with your on-site SEO. The Big League Search team are experts in understanding search trends, choosing the best keyword to target and developing a keyword strategy to increase the number of potential customers coming into your site.
Once you understand what users are searching for you can design your site architecture, and content around those terms. Optimizing your site UMCS (URL, Meta, Content, and Schema) will help google understand what your site is about. If Google doesn’t understand your main focus you have no chance to rank. The Big League Search team is experts in the technical aspects of today’s SEO algorithm. We will ensure your site is read by the search engine bots.
Search engine rankings are built on trust. Having powerful, trustworthy friends on the internet transfers that power and trust to you. The more trusted you are, the better you search engine ranks will be. We will help your website and business make these powerful relationships to help push your site up the rankings.
On-Site User Engagement
Now more than ever, how relevant your visitors find your site has a direct impact on your search rankings. Is your competition’s site more engaging than yours? If so, don’t be surprised if you find them out ranking you for key terms in your industry. We will use proven tactics to help you engage your users and make them stick around on your site. When visitors engage with your content, this becomes a powerful signal to Google. They know that you are solving problems and adding value to the internet. Those are the sites that Google is putting on top of the rankings, and those are the rankings that stick.
Online Brand Awareness
As a business owner with a website you’ve heard again and again that you need to be on Facebook, Twitter, Yelp and likely a dozen other places. What if we told you that was true? Having a presence on the biggest social networking sites helps establish your brand on the internet. This proves to Google that you are serious about your business and you are an influencer in your industry. We will help your brand awareness on the web so search engines know you are a relevant and trustworthy. Search engines want to send customers to businesses they believe can help solve their user’s problems. We can take the heavy lifting out of establishing your brand online.